Ian Mercer » email http://blog.abodit.com Living in the World's Smartest House Sat, 07 Jan 2012 19:50:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Email opt-out: Here’s a great example of how to do it right http://blog.abodit.com/2010/04/email-opt-out-heres-a-great-example-of-how-to-do-it-right/ http://blog.abodit.com/2010/04/email-opt-out-heres-a-great-example-of-how-to-do-it-right/#comments Tue, 27 Apr 2010 15:43:47 +0000 Ian Mercer http://blog.abodit.com/?p=763 More >]]> A Good Approach to Email Opt-outI came across this opt-out screen today.  It’s one of the best examples I’ve seen recently of an opt-out screen done right.

First, they try to fix one of the key reasons people opt out of email: they are still interested but they want less email.

Then they give you the option to really just quit completely.

Then they give you the option to change your email address.

It really looks like they have done their homework, presenting these in the order that most likely applied whilst also trying to keep you as a recipient.

Anyone implementing email notifications for their startup should also take a look at CAN-SPAM.

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