Ian Mercer » Keywords http://blog.abodit.com Living in the World's Smartest House Sat, 07 Jan 2012 19:50:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Thinking about how Search Engine Marketing (SEM) can be applied to other areas of business http://blog.abodit.com/2010/04/how-search-engine-marketing-sem-seo-can-be-applied-to-other-areas-of-business/ http://blog.abodit.com/2010/04/how-search-engine-marketing-sem-seo-can-be-applied-to-other-areas-of-business/#comments Sat, 24 Apr 2010 19:57:45 +0000 Ian Mercer http://blog.abodit.com/?p=748 More >]]> One thing that struck me while I was building the Seo Keyword Search and Mapping tool was that keyword analysis really can reveal a lot about what people are thinking about and what they are looking for. Seo keyword analysis really is the largest scale unprompted recall survey you can possibly do. You can apply it to almost any industry and it gives you a detailed picture as to what customers of that industry really want.

Of course, prior to the launch of the Seo Keyword Search and Mapping tool it was pretty hard to actually see that picture but now it’s quite easy.

So what can you use this new found understanding of your customers to do?

Well, obviously you can create AdWord campaigns around it – that’s why Google provides the information to you in the first place. And clearly you can craft better landing pages with more keyword friendly titles, headings, body content and images on the page. But why stop there? Here’s four more things you can do with the information:

1. Plan your next blog post using it – make sure you’ve covered all the topics people are asking about for your industry

2. Create a digital sign using the keywords that are most interesting to people who visit your retail locations

3. Use them in Twitter campaigns

4. Use them to craft better direct marketing messages whether email or postal

]]> http://blog.abodit.com/2010/04/how-search-engine-marketing-sem-seo-can-be-applied-to-other-areas-of-business/feed/ 0 SEO Keyword Search and Mapping Tool now available http://blog.abodit.com/2010/04/seo-keyword-search-and-mapping-tool-now-available/ http://blog.abodit.com/2010/04/seo-keyword-search-and-mapping-tool-now-available/#comments Fri, 23 Apr 2010 05:27:51 +0000 Ian Mercer http://blog.abodit.com/?p=743 Today marks the release of my SEO Keyword Mapping tool at http://seokeywordsearch.com.

This released version lets you create a keyword map for any combination of up to three search phrases.

]]> http://blog.abodit.com/2010/04/seo-keyword-search-and-mapping-tool-now-available/feed/ 0 SEO Keyword Tool in Action http://blog.abodit.com/2010/01/seo-keyword-tool-in-action/ http://blog.abodit.com/2010/01/seo-keyword-tool-in-action/#comments Wed, 27 Jan 2010 05:45:55 +0000 Ian Mercer http://blog.abodit.com/?p=95 Here’s an example of the SEO Keyword Search Tool in action, untangling the subject of ‘digital signage’ and some related keywords.  Larger boxes indicate more searched-for terms, thicker lines indicate stronger connections.

SEO Keyword diagram

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